From the moment your product leaves Italy to when it reaches a customer, we manage every operational detail.
The Challenge
Entering the North American market is harder than it looks
For Italian food brands, expansion involves more than finding customers. It requires navigating import requirements, duties, food regulations, freight coordination, warehousing, and distribution across a complex market.
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1
Customs and Duties
Imports must be correctly classified, cleared efficiently, and managed with appropriate duty and tariff considerations to avoid delays and unnecessary costs.
2
Regulatory Requirements
Import requirements, regulatory documentation, labelling rules, and food safety standards can create significant barriers for Italian brands expanding into North America.
3
Freight and Warehousing
Ocean freight coordination, container arrivals, inland transport, and warehousing must work together to keep products moving reliably.
4
North American Distribution
Success requires more than import clearance. Brands also need dependable distribution, retail readiness, and the right path to market.
How We Help
End-to-end support from Italy to North American shelves
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OPERATIONS
We handle the hard parts
- Direct-to-consumer sales that prioritize customer satisfaction and repeat purchases.
- Safe, reliable delivery that protects product quality from port to doorstep.
- Strong marketing exposure that steadily builds awareness and demand for your Italian products.
GROWTH SUPPORT
We help your brand grow
Getting products into North America is only half the journey. We help brands build visibility, drive sales, and establish a lasting presence.
Why Work With Us
Your trusted market-entry partner
1
100% Italian Food Focus
We exclusively work with Italian food brands. This singular focus means deeper expertise and better results.
2
North American Regulatory Expertise
We understand import requirements, customs clearance, regulatory documentation, and labelling compliance, helping your products enter the market correctly from day one.
3
End-to-End Capability
From freight planning and warehousing to distribution, one partner manages the full path from Italy to customers across North America.
4
Specialty Brand Expansion
We import specialty Italian brands and find practical, scalable ways to grow their market presence.
5
Long-Term Growth Mindset
We build lasting North American brands, not just one-time imports. Our goal is to make authentic Italian products accessible to Italian communities and to the broader audience discovering and enjoying authentic Italian food.
What Customers Say
A track record built on trust
The same operational rigor and quality standards we bring to every customer order is what we bring to every product we import.
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Based on verified customer reviews on Amazon.com and Amazon.ca
Feast of San Gennaro - New York City, NY
St. Anthony's Feast - Boston, MA
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Feast of the Assumption - Cleveland, OH
The Port of New York and New Jersey
About Us
Italian roots. North American reach.
Florence Foods Inc. was founded in 2020 by Mario Borsellino to bridge the gap between exceptional Italian food producers and the vast American market.
Mario draws on his Italian ancestry, with family from the province of Agrigento in Sicily who immigrated to Canada, and on his background in business, finance, and supply chain management, developed through his studies at the John Molson School of Business.
North America is a large and fragmented market, with Italian communities and food lovers spread across major cities, smaller communities, and everywhere in between. Many people live far from specialty stores and have limited access to authentic Italian products. Florence Foods imports carefully selected Italian brands and uses direct-to-consumer sales and targeted distribution to bring authentic Italian food closer to these customers.
Get In Touch
Let’s discuss your path to the North American market
Whether you are entering North America for the first time or expanding your existing presence, we would love to hear from you.
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