From the moment your product leaves Italy to when it reaches a U.S. customer, we manage every operational detail.
The Challenge
Entering the U.S. market is harder than it looks
For Italian food brands, U.S. expansion means more than finding customers. It requires navigating customs, duties, FDA requirements, freight coordination, warehousing, and distribution across a complex market
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1
Customs and Duties
Imports must be correctly classified, cleared efficiently, and managed with appropriate duty and tariff considerations to avoid delays and unnecessary costs.
2
Regulatory Requirements
FDA registration, FSVP obligations, labelling rules, and food safety standards can create major barriers for Italian brands entering the U.S. market.
3
Freight and Warehousing
Ocean freight coordination, container arrivals, inland transport, and warehousing must work together to keep products moving reliably.
4
U.S. Distribution
Success in the U.S. requires more than import clearance. Brands also need dependable distribution, retail readiness, and the right path to market.
How We Help
End-to-end support from Italy to U.S. shelves
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OPERATIONS
We handle the hard parts
- Direct-to-consumer sales that prioritize customer satisfaction and repeat purchases in the U.S. market.
- Safe, reliable delivery that protects product quality from port to doorstep.
- Strong marketing exposure that steadily builds awareness and demand for your Italian products.
GROWTH SUPPORT
We help your brand grow
Getting products into the U.S. is only half the battle. We help brands build visibility, drive sales, and establish a lasting presence.
Why Work With Us
Your trusted U.S. market-entry partner
1
100% Italian Food Focus
We exclusively work with Italian food brands. This singular focus means deeper expertise and better results.
2
U.S. Regulatory Expertise
We understand U.S. customs clearance, FDA/FSVP requirements, and label compliance, ensuring your products enter the market correctly from day one.
3
End-to-End Capability
From freight planning and US warehousing, one partner manages the full path from Italy to U.S. customers.
4
Specialty Brand Expansion
We import specialty Italian brands and find practical, scalable ways to grow their U.S. market presence.
5
Long-Term Growth Mindset
We’re building lasting brands in the U.S., not just processing one-time imports. Our goal is to make authentic Italian products accessible to tens of millions of passionate Italian Americans and to the broader consumers you inspire to discover authentic Italian food.
What Customers Say
A track record built on trust
The same operational rigor and quality standards we bring to every U.S. consumer order is what we bring to every product we import.
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Based on verified customer reviews on Amazon.com
Feast of San Gennaro - New York City, NY
St. Anthony's Feast - Boston, MA
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Feast of the Assumption - Cleveland, OH
The Port of New York and New Jersey
About Us
Built on Italian roots, driven by American opportunity
Florence Foods Inc. was founded in 2020 by Mario Borsellino to bridge the gap between exceptional Italian food producers and the vast American market.
Mario draws on his Italian ancestry, with family from the province of Agrigento in Sicily who immigrated to Canada, and on his background in business, finance, and supply chain management, developed through his studies at the John Molson School of Business.
The United States is a fragmented market, with Italian Americans and Italian food lovers spread across counties big and small. Many live far from specialty stores and have limited access to true Italian products. Florence Foods imports carefully selected Italian brands and uses direct to consumer sales and targeted distribution to bring authentic Italian food closer to these customers.
Get In Touch
Let's discuss your U.S. market entry
Whether you're exploring the U.S. market for the first time or looking to scale your existing presence, we'd love to hear from you.
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